It’s not just Pepsi: 6 ads that social media totally dragged

Nivea

@NIVEAUSA didnt think this through did you? So, when men are full they go back to being sexist? 2011. — Tina (@0402sgrl) March 18, 2012

What exactly were you thinking with the ad "cheat on your girlfriend not on your workout" #LameAd #CustomerLost @Reebok
— Amanda (@_amandatweets) March 17, 2012

Hyundai

A grim 2013 U.K. #upforwhatever #includingunemployment pic.twitter.com/CSBCp9lwgv
— Michael Hainsworth (@hainsworthtv) April 28, 2015

I'll be physically unable to process any sentiment that involves trying to convince me Bud Light didn’t know it was making a rape joke there
— andrea grimes (@andreagrimes) April 28, 2015

Reebok
Reebok
In 2012, Reebok encouraged its customers to “Cheat on your girlfriend, not on your workout.” It…didn’t go over well. The great thing about the new Hyundai ix35, though, is its 100 percent water emissions output, so this imaginary Hyundai customer’s suicide attempt was thwarted! pic.twitter.com/153vtRrZ4g
— deray mckesson (@deray) January 13, 2015

Everyone makes gaffes, but seriously… who greenlit the #Nivea #Recivilize campaign? Don’t be too bummed, though, Pepsi! Hey, @BudLight: Who's the tone-deaf marketing whiz who came up with this? #BadPR #BadMarketing #BadComms
— Elan Schnitzer (@Schnitzer) August 19, 2011

Show Full Article Here are six   others that met a   similar fate. Soon after the soda and supermodel were ripped on Twitter for the pseudo-woke ad, it was pulled, which provoked more reaction online. pic.twitter.com/z0HZs9mDBb
— ⚡️Hayley ⚡ (@HayleyZorEl) April 3, 2017

Just this week, Nivea came under fire for (and then pulled) its “White Is Purity” deodorant ads. Last year, Sprite’s #BrutallyRefreshing campaign in Ireland was called out for being brutally sexist. It’s pretty pleasant, until that “you’re not you” slogan pops up at the end, and we’re reminded this is a totally wacky alternate reality and it’s completely antithetical to the very existence of construction workers that they would ever behave that way. "Sales are down in the neanderthal demographic" – @Sprite"Say no more" – actual marketing team #BrutallyRefreshing pic.twitter.com/61RyvIM7a0
— Liam is ainm dumb (@wp_rathead) August 2, 2016

Two degrading and disgusting ads by Sprite spotted this week. On Tuesday, the   soda company released a protest-themed commercial starring Kendall Jenner, which immediately attracted backlash on social media for cashing in on contemporary resistance movements by appropriating images of social and political unrest. This couldn’t have been a more explosive week for Pepsi if it had been besieged with Mentos. But when beer bottles emblazoned with the catchphrase also called Bud Light “the perfect beer for removing ‘no’ from your vocabulary for the night,” it played poorly into the hot-button issue of consent. They’re respectful to women, yelling sincere compliments and encouragements. You might think the skin care brand would have learned its lesson about racist advertising six years ago, when a stunningly offensive ad for its line of men’s products depicted a clean-shaven black man about to throw away the decapitated head of a black man with an afro and beard, accompanied by the slogan “re-civilize yourself.”

Nivea. You’re hardly the first enormous corporation to release an ill-conceived two-minute spot that was promptly devoured in a tweetstorm of fury. Re-civilize yourself. http://t.co/s25mNFTimH
— Gina Willcox (@GinaW88) March 27, 2014

Thank you #SnickersAustralia for starting the debate… #boostnuts #sexismisnuts pic.twitter.com/FbE1qjG9iO
— Cadbury Australia (@CadburyAU) March 29, 2014

Bud Light

Bud Light’s “Up For Whatever” campaign intended to evoke a feeling of endless possibilities on   a wild night out. The answer? #BrutallyRefreshing ??#TerribleAdCampaign more like pic.twitter.com/stRTocZjs4
— ♡ Brenna ♡ (@BrennaKeane) July 22, 2016

#Sprite attempts to use sexism to be funny & #BrutallyRefreshing but ends up pissing off half their consumer base pic.twitter.com/Y85XSg7hRn
— Queen of Rat City (@torilowbear) August 9, 2016

Snickers

You’re probably familiar with Snickers’ “You’re not you when you’re hungry” ads, which have cast Betty White as a dude playing football and Willem Dafoe as, um, Marilyn Monroe. Hyundai ad depicts a man carefully taping up the windows of his car then running it with the garage door closed. In addition to your run-of-the-mill Twitter outrage, this disturbing commercial inspired a heartbreaking open letter by writer Holly Brockwell, who lost her father the same way. This utterly tone-deaf iteration of the joke, however, imagines how a group of construction workers might not be themselves when they’re in need of a Snickers. Tagline at the end of the #snickersaustralia advert is confusing. Sprite
Pepsi isn’t even the first soda company whose “edgy” ads have backfired. Soooo… Reebok has ad boards up that say "Cheat on your girlfriend, not your workout." Dear #Reebok, you can #suckit.